https://www.katharineolsen.com/about daily 0.75 2023-10-08 https://www.katharineolsen.com/work daily 1.0 2019-12-08 https://www.katharineolsen.com/work/podcast monthly 0.5 2019-11-29 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574218834292-0BKW2D0QXXYA589K8GBJ/data-base-social-thumbnail.png Work - Podcast https://www.katharineolsen.com/work/email monthly 0.5 2019-12-08 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574627760244-MLAZT4XQTLR1PXKCGNIO/Screen+Shot+2019-11-24+at+3.19.35+PM.png Work - Email - Nielsen Newswire Newsletter. Since joining the company, I’ve worked with a small and agile team to define the strategy for this weekly global newsletter. Using open rates and click-through rates as metrics of success, I’ve designed A/B test for subject lines, content length, send dates, calls to action and more. Each week, I help to curate content from more than 100 markets around the world to drive engagement to nielsen.com. https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574627809168-30DOK04SYOR2Q70QZBFS/Screen+Shot+2019-11-24+at+3.19.17+PM.png Work - Email - Nielsen News Center Newsletter. With the launch of Nielsen’s News Center blog in 2016, I defined the goals and strategy for this global newsletter. Each month, I select content from the blog and press mentions to highlight the company’s achievements. I review copy, design A/B tests and review metrics to improve each send. https://www.katharineolsen.com/work/social-media monthly 0.5 2019-11-26 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574607075183-A2UKNS5UJOX45EKWTJ78/Screen%2BShot%2B2019-11-24%2Bat%2B9.47.14%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574606995058-BMRCLLDWFA4ENL2L31BI/Screen%2BShot%2B2019-11-24%2Bat%2B9.46.38%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574605517533-RJFJ7GZ3T6YI66DFI87X/Screen%2BShot%2B2019-11-24%2Bat%2B9.21.43%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574607582108-4O7QZOSK2EQ9E6BJNZMT/Screen%2BShot%2B2019-11-24%2Bat%2B9.57.32%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574607099517-0UOTRYB069SIKE7MNMHJ/Screen%2BShot%2B2019-11-24%2Bat%2B9.47.02%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574607599382-W2JK0K143LI19CE4KQPQ/Screen%2BShot%2B2019-11-24%2Bat%2B9.57.43%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574607620722-07TW3KBI82MR5UV8IF6N/Screen%2BShot%2B2019-11-24%2Bat%2B9.58.27%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574605435631-H2P4QDQBVTEGK3M7SLXR/Screen%2BShot%2B2019-11-24%2Bat%2B9.22.17%2BAM.jpg Work - Social Media https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574605454858-CAAQMRARUEMKP9E80PPW/Screen%2BShot%2B2019-11-24%2Bat%2B9.22.05%2BAM.jpg Work - Social Media https://www.katharineolsen.com/work/writing monthly 0.5 2019-11-27 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574629618797-AOGPP48QX4WM9VNAQ1DX/Screen+Shot+2019-11-24+at+4.06.45+PM.png Work - Writing - Understanding E-commerce in China. Following a major client conference in China, I wrote an article based on a presentation from the event. Providing key insights into the country’s quickly developing e-commerce business, the article earned attention across markets and helped the local marketing team promote the success of the event with clients. https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574622554381-C5GK3XCZ0FREA8HBUMG2/Screen%2BShot%2B2019-11-23%2Bat%2B4.47.28%2BPM.jpg Work - Writing - Making Sense of Big Data. To promote Nielsen’s data science work, I helped develop and write a series of bylines from some of the company’s leading data scientists. The first article in the series focused on the role of data science in today’s world of Big Data. I worked directly with one of the company’s leading data scientists to write the article from his perspective. https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574624493492-JN6TN5P6KGVP9VGI2YTJ/Screen+Shot+2019-11-24+at+2.39.29+PM.png Work - Writing - Fending off Discounters in Western Europe. With limited in-market resources, I wrote an article based on data from Western Europe to support a new survey available for purchase. The timely article resonated with readers across markets, exploring the impact of grocery discounters at the same time the European discounter Lidl announced its plans to expand in the U.S. https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574545607716-3B84GBWC9M39TCOHGH6C/Screen+Shot+2019-11-23+at+4.46.19+PM.png Work - Writing - Speaking Up for Women in Media. Ahead of Advertising Week 2019, I pitched and wrote a byline for Megan Clarken, the chief commercial officer of Nielsen’s media business at the time. The article was a call to arms for the media industry, imploring those across the industry to invest in women as viewers and employees. Megan approved the article as written with no changes, and I coordinated with the company’s communications team to have the article published on the event’s blog AW360. The article appeared perfectly timed with Megan’s mainstage presentation on the same topic. https://www.katharineolsen.com/work/content-marketing monthly 0.5 2019-11-29 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574635198433-CF8KB88NK2RS5PI6AQB8/Screen%2BShot%2B2019-11-24%2Bat%2B5.37.04%2BPM.jpg Work - Content Marketing https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574635149485-CPJJI3GWF8GUQC12KZP0/Screen+Shot+2019-11-24+at+5.33.13+PM.png Work - Content Marketing https://www.katharineolsen.com/work/training monthly 0.5 2019-11-29 https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574544562315-SNA4ND01Q9DT49HZKI03/Screen+Shot+2019-11-23+at+4.26.25+PM.png Work - Training https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574542984028-6M1W2UQXU4X7XSXSZ0RF/Screen+Shot+2019-11-23+at+3.07.18+PM.png Work - Training https://images.squarespace-cdn.com/content/v1/5dd1df9afcb3826c70428e02/1574542901916-Q2AOC958T518YPP01TE2/Screen+Shot+2019-11-23+at+3.05.50+PM.png Work - Training